Privacy Policy

 

Privacy Policy for C-WELS, LLC

 

Effective Date: August 06, 2025

Last Updated: August 06, 2025

 

C-WELS, LLC (“we,” “us,” “our”) is committed to protecting the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, c-wels.com (the “Site”), and when you inquire about or use our residential cleaning services (the “Services”).

Our business is built on the trust our clients place in us, a reputation we have cultivated over more than a decade of providing high-quality home cleaning services in Northern Virginia.1 This policy is a cornerstone of that commitment, designed to be transparent and comprehensive. We encourage you to read this policy carefully to understand our practices regarding your information and how we will treat it. By accessing our Site and using our Services, you signify your understanding of and agreement with the terms of this Privacy Policy.

 

Section 1: The Information We Collect

To provide you with our exceptional cleaning services and a seamless online experience, we collect certain information. The collection of this data is essential for us to understand your needs, provide accurate estimates, and perform our services effectively. We have categorized the information we collect to provide clarity on what data is gathered and how.

 

1.1 Information You Voluntarily Provide to Us

This is information that you knowingly and actively provide to us when you perform certain actions, such as requesting a quote or contacting us with inquiries.

• Contact and Identity Data: When you fill out our “Request a Free Estimate” form, available on our contact page 1, or otherwise communicate with us, you may provide us with personal identifiers. It is the responsibility of C-WELS, LLC to ensure this policy accurately reflects all data fields on its forms. These typically include:

• Full Name
• Email Address
• Phone Number
• Physical Home Address (for service delivery and estimates)

• Service-Related Data: To provide an accurate estimate and tailor our services to your home, we collect information about your specific needs.1 This may include:

• The square footage of your home.
• The number of bedrooms and bathrooms.
• The type of cleaning service requested (e.g., One-Time Clean, Move In/Out Service).
• Your preferred dates and times for service.
• Any specific notes or instructions you provide, which may include information about pets, areas of focus, or access instructions.

• Communications Data: We collect information that you provide when you communicate with us for customer support, to provide feedback, or for any other reason. This includes the content of your emails, text messages, or other communications.

 

1.2 Information We Collect Automatically (Technical & Usage Data)

When you visit and navigate our Site, we may use automatic data collection technologies to gather certain information about your equipment, browsing actions, and patterns. This information helps us improve our website and deliver a better, more personalized service.

• Log File and Usage Data: Like most websites, our servers automatically record information that your browser sends whenever you visit our Site. This log data may include your Internet Protocol (IP) address, browser type and version, operating system, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages, and other statistics. This data is used for security monitoring, trend analysis, and website administration.
• Cookies and Tracking Technologies: We may use cookies, which are small files placed on your device, to enhance your experience on our Site. Cookies help us remember your preferences, understand how you use our Site, and keep our Site secure. You can control the use of cookies at the individual browser level. If you reject cookies, you may still use our Site, but your ability to use some features or areas may be limited.
• Analytics Services: We may use third-party analytics services, such as Google Analytics, to help us understand and analyze website traffic and usage. These services use cookies and similar technologies to collect and analyze information about how users interact with the Site and to report on activities and trends.

 

Section 2: How and Why We Use Your Information (Legal Basis for Processing)

Under applicable data protection laws, we are required to have a lawful basis for each of our processing activities. We collect and use your information only for the purposes described in this policy, which are directly related to our business operations as a residential cleaning service provider.1

We use the information we collect in the following ways:

• To Provide and Manage Our Services: This is the primary purpose of our data collection. We use your Contact, Identity, and Service-Related Data to generate accurate estimates, schedule cleaning appointments, and perform the requested cleaning services at your specified address. The collection of your physical address and home details is strictly necessary for the fulfillment of our service contract with you.
• To Communicate With You: We use your contact information to respond to your inquiries, send you service estimates, provide appointment confirmations and reminders, send invoices, and request feedback on our services to ensure your complete satisfaction.
• For Marketing and Promotional Purposes: With your explicit consent, we may use your email address to send you newsletters, information about new services, or special promotional offers. You have the right to opt-out of receiving these communications at any time by following the “unsubscribe” link or instructions provided in any email we send.
• To Improve Our Website and Services: We analyze Technical and Usage Data to understand how visitors interact with our Site. This allows us to identify popular services, improve website navigation, diagnose technical problems, and enhance the overall user experience.
• For Security and Fraud Prevention: We use technical data, such as IP addresses and browsing activity, to monitor for and prevent fraudulent or malicious activity, protecting the integrity of our Site and the security of our clients’ information.
• To Comply with Legal and Regulatory Obligations: We may be required to use and retain your personal information to comply with applicable laws, regulations, court orders, or other legal processes, such as for tax and accounting purposes.

Table 1: Summary of Data Processing Activities

To enhance transparency, the following table provides a summary of the categories of personal data we collect and the purposes for which we use them.

Category of Personal Data	Examples of Data Collected (C-WELS, LLC must verify and complete this list based on its actual forms and practices)	Primary Purpose of Collection & Use
Contact & Identity Data	Full Name, Email Address, Phone Number, Physical Home Address	To identify you, provide accurate estimates, schedule and perform services, communicate with you, and handle billing.
Service Request Data	Home size (sq. ft.), number of rooms, type of cleaning selected, scheduling preferences, special instructions (e.g., regarding pets).	To understand the scope of work, customize the service to your specific needs, and ensure our crew is properly prepared.
Technical & Usage Data	IP Address, Browser Type, Device Information, Pages Visited on our Site, Cookies	To ensure our website functions correctly, to secure our Site from malicious activity, and to analyze usage patterns to improve user experience.
Marketing & Communications Data	Email Address, your explicit consent/opt-in status	To send you promotional materials, special offers, and company news, but only where you have given us permission to do so.

Section 3: How We Share and Disclose Your Information

 

We do not sell your personal information. We only share your information with third parties in the limited circumstances described below, and we do so with a commitment to safeguarding your privacy.

• 3.1 With Third-Party Service Providers: We may share your information with trusted third-party vendors who perform services on our behalf. This may include payment processors for handling transactions, email service providers for sending communications, or providers of scheduling software. These service providers are given access to your information only to the extent necessary to perform their functions and are contractually obligated to maintain the confidentiality and security of your data.
• 3.2 In the Event of a Business Transfer: If C-WELS, LLC is involved in a merger, acquisition, sale of assets, or bankruptcy, your personal information may be transferred as part of that transaction. We will notify you via a prominent notice on our Site of any change in ownership or uses of your personal information.
• 3.3 To Comply with the Law: We will disclose your information where we are legally required to do so in order to comply with a subpoena, court order, governmental request, or other legal process.
• 3.4 To Protect Our Rights and the Safety of Others: We may disclose your information if we believe in good faith that it is necessary to protect the rights, property, or safety of C-WELS, LLC, our employees, our clients, or the public. This includes exchanging information with other companies and organizations for the purposes of fraud protection.
• 3.5 With Your Explicit Consent: Apart from the reasons listed above, we may share your information with third parties when we have your express consent to do so.

 

Section 4: Data Security and Retention

 

The security of your data is paramount, especially given the nature of the information required to provide in-home services. We have implemented a framework of policies and technical measures to protect your personal information from unauthorized access, use, or disclosure.

 

4.1 Our Security Measures

We use a combination of administrative, technical, and physical security measures to protect the personal information you provide. This includes using Secure Sockets Layer (SSL) technology to encrypt data transmitted to and from our Site, implementing access controls to limit internal access to your information to authorized personnel only, and providing our staff with training on data privacy and security best practices.

However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

 

4.2 Our Data Retention Policy

We adhere to the principle of “storage limitation,” meaning we will only retain your personal information for as long as is necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process it, and the applicable legal requirements.

• Client Data: Information related to active clients is retained for the duration of the service relationship.
• Financial Records: Data related to financial transactions (e.g., invoices, payment records) will be retained for the period required by federal and state tax laws (typically 7 years).
• Prospective Client Data: Information provided for an estimate but where no service was booked will be retained for a shorter period (e.g., 12 months) to allow for follow-up, after which it will be securely deleted.
• Sensitive Service Data: Recognizing the sensitivity of your physical address and service schedule, this information will be archived or securely anonymized within a reasonable period following the termination of our service relationship, unless its retention is required for legal or financial record-keeping. This practice minimizes the risk associated with storing historical location data long-term.

 

Section 5: Your Data Protection Rights (Virginia VCDPA and Other Rights)

You have specific rights concerning your personal information. As we operate in Northern Virginia, residents of Virginia have certain rights under the Virginia Consumer Data Protection Act (VCDPA). We are committed to upholding these rights for all our clients.

Your rights include:

• The Right to Access/Know: You have the right to request confirmation as to whether we are processing your personal data and to access a copy of that data.
• The Right to Correction: You have the right to request that we correct any inaccuracies in your personal data.
• The Right to Deletion: You have the right to request the deletion of personal data that we have collected from or about you, subject to certain exceptions.
• The Right to Data Portability: You have the right to obtain a copy of your data in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance.
• The Right to Opt-Out: You have the right to opt-out of the processing of your personal data for purposes of (i) targeted advertising, (ii) the sale of personal data, or (iii) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. C-WELS, LLC does not sell personal data.

To exercise any of these rights, please submit a verifiable request to us by using the contact details provided in Section 8 below. To protect your privacy, we will take steps to verify your identity before fulfilling your request.

 

Section 6: Children’s Privacy

Our Site and Services are intended for a general audience and are not directed to or intended for use by individuals under the age of 13. The target audience for our services is homeowners, who are adults.1 We do not knowingly collect personal information from children under the age of 13. If we become aware that we have inadvertently collected personal information from a child under 13 without verifiable parental consent, we will take steps to delete that information from our records as quickly as possible. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

 

Section 7: Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We reserve the right to modify this policy at any time. Any changes will be effective immediately upon posting the updated policy on our Site. We will update the “Last Updated” date at the top of this page to indicate that changes have been made. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

 

Section 8: Contact Us

If you have any questions, concerns, or comments about this Privacy Policy, our data practices, or if you wish to exercise your data protection rights, please do not hesitate to contact us.

You can reach our privacy team via:

Email: [email protected] (Recommended) or [email protected]

Mailing Address:

C-WELS, LLC

[Insert Company’s Official Mailing Address Here]

Works cited

1. Northern Virginia Home Cleaning Services | C-WELS, LLC, accessed August 6, 2025, https://c-wels.com/